Posts Tagged: Relevance

Aug 13

The Art of Relevance

To be continiously successful there’s one thing to keep in mind: Relevance. Sometimes relevance is mistaken for boring but that is not true. Actually relevance allows you to really creative, even with seemingly ‘boring’ products. Here’s some examples:

Allsecur Car Insurance

Allsecur Car Insurance

8in1 Hair Care for Dogs

8in1 Hair Care for Dogs


Mr Clean

Jun 12

What is Good Branding?

Branding is not just exposure. –Being seen or heard of. Branding goes further than that.

Brand strength is three dimensional. The dimensions are:

DIFFERENTIATION: What we stand for is different from others

RELEVANCE: What we stand for is important to people

REACH: A lot of (for us relevant) people know about us

When one sees it like this, it’s quite self explanatory. If you take away one or two of the dimensions the brand will fail. And not only the brand but also the sales.