Posts Tagged: Quote

Mar 12

Internal Brand Experience

“You can’t tell people they’re working for a great company, they have to experience it,”

Di McDonald, former director of culture, learning & development at 3

Mar 12

Internal Advantage of Brand

“Companies with strong brands therefore have a few enormous advantages in the marketplace: 1) The very best people want to work for them. 2) Their brands help their employees focus and make decisions. 3) Their brands motivate their employees to do more than they otherwise would have believed they could.”
David F. D’Alessandro, Brand Warfare

Mar 12

Branding Means Commitment

“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”
Sir Richard Branson, CEO Virgin.

Mar 12

Stories Builds Brand

“A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.”
Scott Bedbury/Nike, Starbucks

Feb 12

On House of Brands

“A house of brands is like a family, each needs a role and a relationship to others.” - Jeffrey Sinclair, Brand Strategist

Jan 12

Deal vs Brand

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. David Ogilvy

Jan 12

Product vs Brand

‘Products are made in the factory, but brands are created in the mind.’ - Walter Landor

This is a very good quote on what actually differs a product from a brand. -Is it a pen or is it a Montblanc?

Dec 11

As Simple as That.

“I am irresistible, I say, as I put on my designer fragrance. I am a merchant banker, I say, as I climb out of my BMW. I am a juvenile lout, I say, as I pour an extra strong lager, I am handsome, I say, as I put on my Levi jeans” – John Kay

-That’s what branding do.


Aug 11

”Where all think alike, no one thinks very much.”

Walter Lippman

Jul 11

Think about this one

“Within every brand is a product, but not every product is a brand.

David Ogilvy


It’s very simple once you see it written down or hear it. To be or become The whatever means a lot of work. Both to get there and to remain there.


If you have formulated your product or brand vision this work will become much easier. So write it down and go ahead!