Posts Tagged: Inspirational

Jan 13

Excellent Facelift Made by BVD

This is an excellent example of a well made face lift. It still feels very much like the old 7-Eleven but at the same time completely new. And that is not an easy task to accomplish. See more at BVD’s site.

Dec 12

Feelings matters

“People will forget what you said, people will forget what you did, but people will not forget how you made them feel.”

Maya Angelou

Mar 12

Internal Advantage of Brand

“Companies with strong brands therefore have a few enormous advantages in the marketplace: 1) The very best people want to work for them. 2) Their brands help their employees focus and make decisions. 3) Their brands motivate their employees to do more than they otherwise would have believed they could.”
David F. D’Alessandro, Brand Warfare

Mar 12

Branding Means Commitment

“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”
Sir Richard Branson, CEO Virgin.

Mar 12

Stories Builds Brand

“A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.”
Scott Bedbury/Nike, Starbucks

Jan 12

Deal vs Brand

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. David Ogilvy

Jan 12

Best Taglines According to Forbes

Forbes Magazine have done a ranking of the best-ever taglines. It’s quite interesting as one can see that some of the taglines are quite old. If you want to read the full story use the link.
A company can live without a tagline, but if it can formulate a unique and relevant one, the tagline will help it stick to it’s vision. As the question -what are we? already is answered the company can focus on doing business instead. The position and direction is set and that makes it a whole lot easier to make the right decisions at the right time.

Top ten taglines:

  1. The Ultimate Driving Machine – BMW (Ammirati & Puris, 1971)
  2. Just Do It – Nike (Wieden + Kennedy, 1988)
  3. Don’t Leave Home Without It – American Express (Ogilvy & Mather, 1975)
  4. We Try Harder – Avis (Doyle Dane Bernbach, 1963)
  5. Got Milk? – California Milk Processor Board (Goodby, Silverstein & Partners, 1993)
  6. There Are Some Things Money Can’t Buy. For Everything Else, There’s MasterCard. – MasterCard (McCann Erickson, 1997)
  7. Think Different – Apple (Chiat/Day, 1997)
  8. The Few. The Proud. The Marines. – U.S. Marines (J. Walter Thompson, 1976)
  9. You Deserve a Break Today – McDonald’s (Needham, Harper & Steers, 1971)
  10. A Diamond is Forever – DeBeers (N.W. Ayer & Son, 1944)

Nov 11

Goodie 3 from WOW Branding, Naming Evaluation

This is a good way to evaluate your names in a more objective way. What will they actually do or say about your company or product?


Free Download

Just try those names...

Nov 11

Goodie 2 from WOW Branding, Naming Ciriteria

Once the fundamental (Brand Gates) questions are answered about your company or product you can get to the naming process. This little beautie is a step in that direction.


Free download

Names are made great...

Nov 11

So inspiring