Best Retail Brands 2012 (Interbrand Report)

One might think that the retail experience would fade into nothingness in this digital era. But not so. Fact is that in irl that the brand really comes alive. It’s the only place where we can use all our senses when meeting the brand. This provides  ‘an anchor in a shifting, multichannel world’ to cite Interbrand.

I recommend you to read the full report, it’s jam-packed with useful information. I added a link to the pdf below.

Best Retail Brands 2012


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