A thought…

Branding is reputation. It’s not a logo or corporate colours. A brand is actually determined by everthing it does and says. It’s as simple as that… And that’s the hard part. It’s so easy to say and do the wrong things.

GAP rebranding is an excellent example of doing the wrong thing. With a huge effort they managed to rectify their mistake though. (see earlier posts on GAP) What it cost them we can only imagine…

 

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