Branding & Colour Taken Far…

Milka chocolate is Kraft Foods’ best-selling brand of milk chocolate. Milka is a leading European chocolate and one of Kraft’s billion-dollar brands.

As far back as 1901, the “birth year” of the brand, the first lilac tablets of Milka chocolate showed a black and white cow. From 1973 onwards, the lilac Milka cow became not only a key advertising figure, but also, almost overnight, a cult in its own right.

Milka has consistently used lilac as brand colour. I found this example in Branding Magazine (click to see article) on how far they take it. Quite amazing.

Birth of lilac calf celebrated by Milka



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