Brand Questions to Ask

Branding as a word is widely interpreted… Many think that a logo and branding are synonymous. A logo and company identity is not the brand. If it’s rightly done it reflects the brand.

Many branding efforts fail because the right questions aren’t asked. Instead of the typical logo question, how it should look, branding begins with other questions:

  1. Who is the company?
  2. What makes it great?
  3. Who are your target audiences?
  4. How can you connect emotionally with your audience?
  5. What ‘mental real estate’ is your own?
  6. Where will the company be in 5/10/20 years?

These questions goes well beyond the colour and typeface of a logo. They go a long way to defining the company and product. With this definition, decisions about identity, marketing and advertising strategy will be to the point.

With the right questions asked your branding process will make your business grow.

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One comment

  1. Haahahha. I’m not too bright today. Great post!

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