Best Experience Brands

I found this report on It’s quite extensive but still useful and formulates good brand arguments.

BEST EXPERIENCE BRANDS reports the topline findings of quantitative and qualitative research conducted in late 2011 among consumers in the US, UK, Asia and Australia. This research strongly endorses the view that the brands that will lead in the 21st century will be experience brands – that is, brands that invest in building and continually improving how people experience and interact with them as a point of differentiation from competitors and a reason for consumers to become customers and advocates. This view is proven out in the following topline findings:

  • Having a unique experience with a brand is important in determining purchase
  • Two in five consumers would pay more for a brand that offers a unique experience
  • BEST EXPERIENCE BRANDS also highlights the “experience drivers” that brands can adjust based on their audience and industry sector

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