On the importance of Emotional Branding

I found this quite interesting article on emotional branding on sequentiaenvironics.com. In short: an engaging brand will give loyal and active consumers and that makes the difference in a fickle world.

http://sequentiaenvironics.com/2011/09/emotional-brand-rescue-why-more-companies-should-put-some-heart-on-their-sleeves/

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