Most knowledge wins

‘A global brand-building strategy is, in reality, a local plan for every market.’ Martin Lindstrom, Clicks, Bricks & Brands

It’s no longer possible not to adapt to local markets to become global. Most markets won’t just buy the ‘American Way’ or whatever… ‘What’s in it for me’ needs to be formulated again and again and again. This means that the more knowledge you have of your markets, the better you should be able to perform. If not, look into your knowledge again…

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