November, 2011


30
Nov 11

Varumärkets värde i Sverige

Intressant artikel av Hanna Dunér, SvD, om hur vi värderar, eller snarare hur vi inte värderar varumärke i Sverige.

29 november 2011 kl 17:32, uppdaterad: 29 november 2011 kl 17:54

“Varumärket står för en allt större del av ett företags marknadsvärde. I USA finns flera officiella rankningar som årligen utser världens starkaste och högst värderade varumärken, men i Sverige har de flesta företag ingen koll på hur mycket deras varumärke är värt.”

Läs mer på:

http://www.svd.se/naringsliv/det-kanslovackande-vardet-vaxer_6670474.svd


27
Nov 11

Good for students…

…Well maybe not only for students. -It’s amazing how often one need to go back to the basics. To remind one self of the essence of actually pinpoint the right/true problem to be able to find a solution that will make a difference. Note that I don’t say the solution. To keep an open mind is key both to trouble shooting and to finding solutions. It’s a bit more challenging but will take the project and you further.

This link is a tutorial I found on technologystudent.com. I think it’s quite well formulated.

http://www.technologystudent.com/designpro/problem1.htm


25
Nov 11

Goodie 3 from WOW Branding, Naming Evaluation

This is a good way to evaluate your names in a more objective way. What will they actually do or say about your company or product?

 

Free Download

Just try those names...


23
Nov 11

Goodie 2 from WOW Branding, Naming Ciriteria

Once the fundamental (Brand Gates) questions are answered about your company or product you can get to the naming process. This little beautie is a step in that direction.

 

Free download

Names are made great...


21
Nov 11

Goodie 1 from WOW Branding

This is how to create a nice and clean brand.

-CEO’s and Heads of Marketing please read and apply.

Free Download

Just go with the flow...


17
Nov 11

So inspiring

http://www.wowbranding.com/_blog/WOW_Branding_Blog/post/

Delivery_is_more_important_than_branding_-_it_IS_branding!/


9
Nov 11

Läsvärt om varumärke

http://www.svd.se/naringsliv/lojalitet-nyckeln-till-framgang_6617052.svd