October, 2011


7
Oct 11

Building a Strong Brand

Read this article by Dennis Hahn  from allaboutbranding.com for a good review over how to build a strong brand.

http://www.allaboutbranding.com/index.lasso?article=439

 


5
Oct 11

The Guardian

http://www.guardian.co.uk/

This is a good case on how to make more money on your brand without letting go of your core values.


2
Oct 11

http://en.wikipedia.org/wiki/Positioning_(marketing)

Not bad with a refresher…