July, 2011

Jul 11

Think about this one

“Within every brand is a product, but not every product is a brand.

David Ogilvy


It’s very simple once you see it written down or hear it. To be or become The whatever means a lot of work. Both to get there and to remain there.


If you have formulated your product or brand vision this work will become much easier. So write it down and go ahead!